If I had to sum up the effect of Pinterest, it would be to successfully skew reality and encourage the development of eating disorders and self-loathing in a generation of young women.
Let me explain. But first, some background.
Pinterest “pins” fall within the following categories:
Inspirational Quotes. Of the “When God closes a door, he opens a window variety,” and, especially those sassy vintage-inspired numbers featuring ladies who absolutely will not put up with your shit, the male race. They drink and they curse and goddamn it do you respect them.
Hands affixed in a rigamortis-like grip with sparkly nails clutching bottles of nail polish, and other beauty advice.
Adorable puppies and kitties. Variations include puppies/kitties sleeping with stuffed animals. Puppies/kitties wearing clothes. Puppies/kitties looking happy. Puppies/kitties looking sleepy. Puppies/kitties in a basket. Puppies/kitties piled on top of other puppies/kitties. And so on.
Josh Hutcherson. And other sexy adolescents.
Crayon Art. High art among crafting circles.
Food that is both adorable and fattening. Recent examples include a cake that looks like a campfire, “cute turtle cupcakes,” Pinata cookies (filled with candy), and a host of other (air quotes) food including: whoopie pies, cookies baked inside of other cookies, coffee-cake-in-a-cup, taco cups, snickers brownies, red velvet cake truffles, chocolate fudge pie, “crack dip,” a.k.a. ranch dressing mixed with bacon and cheese, and my personal favorite: bacon hearts.
Men and women in their underpants. Or bathing suits, or other minimalist (air quotes) outfits.
Miracle Workouts. Like, “Erase Arm Flab—Fast” and “50 Bodyweight Exercises You Can Do Anywhere” and “Your Gym Cheat Sheet” and “Ways to Throw Up Your Dinner Without Anyone Noticing.” Wait, no…not that one.
Other than possibly lowering my standards for the intellectual potential of the female race, there’s nothing really wrong with categories one through five. Those “cute turtle cupcakes” are actually really cute. I mean, look at them again. Come on! They have peach flavored gummy shells. Peach flavored gummy shells, people! Plus, there’s nothing like a tiny little baby kitten to lift your mood.
My problem with Pinterest lies in the conflicting message imparted by categories six through eight: being thin is essential to your happiness…and so are homemade pop tarts.
It’s just that, unless you’re one of those girls that everyone hates who can eat anything and not gain weight, then Pinterest is sort of making it impossible for you to live up to its standards. Because, looking at delicious food makes you hungry. This is fact. And, looking at half-naked beautiful people sends the subtle suggestion that you’re a loathsome fat-ass and need to do some Tao Bo or something.
So, the poor unassuming girl who visits Pinterest goes about her day craving chocolate chip pudding cookies and feeling like she needs to simultaneously throw up and/or run twenty miles. This is not a healthy state of mind.
The worst part is that Pinterest is not propaganda of the weight loss and/or food industries. It’s the product of average American women. It represents what’s important to them. It’s a blaring reminder of our obsession with bad food and being thin. And, it’s perhaps the fuel to perpetuate the stereotypes of our culture that are so laughably wrong and so wholly damaging.